Our Commitment to Your Privacy and Security
We take your privacy seriously and are committed to safeguarding your privacy in using this website. We respect your privacy and make every effort to avoid collection excessive or irrelevant data.
The security of your Personal Information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We make no absolute representations or warranties as to the as to the security of any personal information you submit online, which you do at your own risk.
We are the sole owners of the information collected on this website. As with any other business, it is possible that we could merge with or be acquired by another company, in which case the successor company would have access to the information maintained by us.
Who is Covered by the Policy; Revisions
Information We Collect
Your Personal Information
The submission by you to us of personally identifiable information (e.g., your name, your address, your e-mail address, your telephone number) is required or requested to verify your identity and in order for you to receive services, products or information you request from either us or companies with which we do business. (We refer to such personally identifiable information, as well as any other information that you voluntarily provide to us, as your “Personal Information.”) We collect this information when you provide it to us in the forms presented on certain web pages. . If you elect to engage in these activities, we may collect your personal information in connection therewith. Any information provided on a form is available to us to use to contact you by telephone, email, or regular mail, about your interest in the manufacturer’s products and services or to solicit your feedback on your experience on our site. If you provide partial information on these forms prior to clicking the “Submit” button, we may use that information to contact you to confirm that you do not wish to receive further information.
We collect and use information about you from various sources. The amount and nature of the information collected and used varies from transaction to transaction, but the information described in the following five types:
- Information from you. Information you provide to us on applications, other forms, and by other means, such as your name, address, social security number, assets, income, and debt;
- Information from our experience and our affiliated companies’ experiences. Information about your transactions and account experience with us or our affiliated companies, such as parties to transactions, contract or lease balances, payment history, and communications and correspondence;
- Information from the experience of other parties. Information from other outside sources regarding their employment, credit or other relationships, account experience, or transactions with you, or verifying representations made by you, such as your employment history, credit balances, or your property or liability insurance coverage;
- Information from credit reports. Information supplied by consumer reporting agencies, such as information regarding your creditworthiness or credit history;
- Other general information. Other general information we obtain about you (such as demographic information) that is not assembled for the purpose of determining your eligibility for credit, insurance, employment or other products or services.
You can visit the website to research, configure, compare prices and locate a vehicle for sale by using our online tools without telling us who you are and without directly revealing any personal information, other than your zip code. The only information we collect and store during this type of Web site usage is the name of your Internet service provider (also known as your IP address), the web site that referred you to us, the pages you request and the date and time of those requests. We use this information to generate statistics and measure site activity to improve the usefulness of customer visits.
Sharing and Disclosure of Your Personal Information with Affiliated Companies and Other Entities
Your Personal Information and any other information we collect from you may be shared between us and those companies with whom we do business, and may also be disclosed to other entities who work with those companies to fulfill your request or to market products and services to you. These companies can be financial service providers (i.e. leasing companies, insurance companies and payment processing companies) and non-financial service companies (i.e. automotive repair facilities and data processing companies). This sharing permits us to customize our service to you to you, to make a wider range of products and services available, and operate our business more effectively, including displaying advertisements, promotions and incentives.
We may disclose the information we may have or know about you, including your Personal Information, without first notifying you or obtaining your consent, to third-party service providers who assist us to improve our products and/or services or to better understand their value to our visitors or to the companies with which we do business.
We cannot control, and we are not responsible for, the manner in which any such company or other entity uses your Personal Information once it has been shared with them.
We reserve the limits and restrictions set by law as to sharing certain kinds of information with our affiliates.
Obtaining and Using of Your Personal Information to Contact You
In certain locations on our website, you may disclose your Personal Information to us through the use of “pre-checked boxes” or other process, for the purpose of soliciting and obtaining your express consent to receive special offers and/or other information from us and other entities selected by us. By leaving these boxes “checked”, “checking” the box, or otherwise providing your consent, you are choosing to receive commercial communications from us and/or those other entities, and you consent to our providing that information to those other entities. In that event, you may receive information from us or from other companies by e-mail, U.S. mail, telephone or other means.
If you do not so consent, we will not share your Personal Information with other entities, except to contact you in order to confirm that you do not want information regarding the specific products and services or to obtain your feedback on the use of the website.
We reserve the right to contact you if you submit your contact information while on our website, regardless of whether you have opted out of promotional activities on the site. For example, if you send us Personal Information in a message regarding your experience in using our services, we will only use this information to identify you as a customer and to determine how to respond your message. We will not use this information other than to resolve the matter identified in the message.
While we will not use your Personal Information to send you commercial emails unless you have given us your consent, we may use both your Personal Information and other information we may have about you (such as your IP address). We may also disclose to third parties portions of our network log files that show which “Internet service provider” a visitor has used or other visitor information. That information may enable third parties to discover, through that Internet service provider, the identity of a visitor.
Collection and Use of Other Data
Use and Sharing of Statistical Data
We share aggregated statistical data not tied to personally identifiable information internally and may share that information with our business partners and affiliates. (For example, the number of website users living in a specified location).
We may perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of our site. We do this to offer more targeted products and services to you and to customize and enhance your online experience on the site. We may provide aggregated data from these analyses to third parties, but will not generally provide individual data.
We may present links on the website in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and targeted marketing and advertising.
A “cookie” is a small line of text that is stored within your browser or computer. Cookies are used to collect information about the pages you view and your activities on the website, and to enable the website to recognize you, for example by remembering your user ID, offering an online shopping cart, or keeping track of your preferences if you visit the website again. You can set your browser to warn you about attempts to place cookies on your computer, or to limit the type of cookies you allow.
IP Addresses and Click-stream Data
An IP address is a number automatically assigned to your computer whenever you access the Internet. Click-stream data is information collected by our computers when you request Web pages from the website. Our computers identify your computer by its IP address. When you request Web pages from the website, our computers log your IP address. We may collect IP addresses and/or click-stream data for purposes of analyzing an individual’s interest in purchasing a vehicle and pass this information on to our business partners. We may also use this information for system administration and to report aggregate information to our advertisers, partners and sponsors. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. We may use this data to help us understand how visitors arrive at the website, what type of content is most popular, what type of visitors are interested in particular kinds of content and advertising, and the like.
We may collect information relating to your general location based on (1) information you manually provide, (2) the IP address of your computer, (3) Global Positioning System (“GPS”) information sent to us by your GPS-enabled device, and (4) the proximity of your laptop computer, mobile wireless device, personal digital assistant, personal communication system, or other communications device (your “Personal Communication Device”) to the nearest radio tower or cell site. We may also be able to detect when your Personal Communication Device is activated as well as when and how you are using it. We may collect location-based information to verify the information you provide manually and to provide you with location-based content. We may associate Personally Identifiable Information with location-based information provided by you or your Personal Communication Device solely for our internal use and to improve your experience with the Website.
Opting Out. You will have the opportunity at any time to “opt-out” of receiving future commercial communications from us (including those we send on behalf of other entitles). You may either (i) follow the instructions located at the bottom of the e-mail we send you, or (ii) by sending a request by US mail to 135 Oxford Rd New Hartford NY 13413. When you unsubscribe from receiving any further communications via this process, you are unsubscribing from communications managed by us, only. Unsubscribing through these means will not affect the rights of other entities to send communications to you independently of us.
A Special Note for Parents Concerning Privacy
We comply with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) and will not collect or use personal information in violation thereof. Our website does not target, direct our services to, or knowingly collect any personal information from children under the age of thirteen. If we determine that a person is under the age of thirteen, based on the information provided during this process, that person may not be permitted to submit information requiring the submission of personal information, in accordance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).
If you believe that a child has provided us with Personal Information, a parent or guardian of that child may contact us by calling us at (315) 797-7970, and request that the information be deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores the information.